What are Virtual Book Tours
Know what a traditional book tour is? It is when an author would tour the country and sign books at various book stores. This is usually set up by a publicist. In today’s world with more self-publishing authors and small presses, traditional book tours are not viable. They are very expensive and time consuming. The digital age gave authors an alternative in virtual book tours.
They are done completely online and require only minimal attendance from the author. So that leads to the next question.
How Do They Benefit Authors?
This is a very debatable question. I have argued the benefits for a few years now. At first, I was told that these would help my sales. After questioning many authors, sales I do not believe are the real benefit to these tours. The big benefit comes from exposure and reviews. Here’s how it works.
How Do They Work?
First of all, you have to choose a tour company. There are a few out there. Some specialize in particular genres. Once you have the ones that will take your genre, then you can start looking at pricing. That can range from $15 to $500 depending on the company. The packages can be a cover reveal which is just a big announcement of your upcoming release and what the cover looks like. This can last from one to three days. Then there is the standard tour consisting of books reviews, guest posts, and interviews. There are various other packages these companies offer. Read them in detail and don’t hesitate to ask questions.
Once you settle on a company and a package, they will work with you getting your tour out there. They will need from you at the very least a cover pic, synopsis, author pic, author bio, electronic versions of your book, and interviews and guest posts if chosen.
When the tour happens, the company and the hosts will promote it as will you. As the author, you should visit each host and comment with a thank you on their post. Always show your gratitude.