Start off by joining writing groups and forums. There are many of them out for new writers and aspiring writers. You can find a lot of them on Facebook and Google Plus. Through these groups you can get feedback on your writing, get encouragement, and find useful tips to use in writing, publishing, and marketing. How does this help you? It gets your name out there long before your first book appears. People began to notice you and hear about your work. They’ll want to read what they have been helping you on. This way you aren’t just pushing your book. You are building relationships that will help your book get attention when it comes out.
Get a website started. Let people know you are beginning your career as a writer. You can talk about your mistakes and your successes. Bring others on the writing and publishing journey before you are finished writing your story. That is marketing for it right there as your readers will feel a personal connection to your work. You can even give them glimpses into your work. Readers love to come along for the journey.
When your book goes into the editing stage, get the cover designed for it. When you have it complete, share it with the world. You’re marketing it before it hits the shelves. It just might be the cover that gets my attention and has me watching your site more.
Another thing you can do is start writing short stories and submitting them to magazines and/or online sites. You can even just publish them on your own website. Readers get a taste of your writing style so when your novel comes out, they can’t wait to read it. Short stories take a fraction of the time to write and edit. You can even write shorts that are spin offs of your novel. Look at them as mini prequels. You might even find another novel in them.
Don’t stay hidden from the world until your book is published. Get out there and let your name be seen. It could be the best marketing strategy you ever find.