Start with every post on your website. Include a picture of some sort that applies to what you are posting. Share pictures that relate to your books on social media platform. Ideally, you want them to connect to your site in some form.
The key is SHARE!
What kind of pictures you share is easy. Pick landscape scenes that resemble those in your book. Pick genre pictures. Anything you can relate to your work is great. Writing vampire novels? Creepy pictures and of course vamp pics work.
Just make sure any you use in your posts are legal and you don’t get in trouble for stealing someone else’s work. Always give credit where it came from.
Share on all social media platforms. Share in groups and forums where appropriate.
Make sure anytime you share that you are allowed to and that the timing is right. Don’t do it if the group is focused on someone’s tragedy. That is so uncool.