We are in a world where the visual internet pages are the ones who win out. Pictures and videos are what draw people in after the title which they usually see first. A visual page that the reader likes will keep them on the page and have them returning to the site. You can’t avoid it. Visual appeal is crucial to every article you post including author interviews.
Now that being said…
What can you use to help your author interview have visual appeal? There are a number of items that can you along with that: author picture, book cover, book trailers, or personal pics from author.
The author picture is almost a must. If you are interviewing the author, the reader will want to know what the author looks like. It is a way to connect the author to the reader. Without the author pic, most readers will skip over an author interview.
Add the cover of the latest book or the one you just reviewed. That gives the reader even more to connect with and can get them even more interested in reading the book. Think about it. You see an interesting title of an interview or of an author you have heard about it. You click on it the link. You see the picture of the author and begin to want to know more about them. When you read the interview, you are now curious about their book. You want to see it. Ah, there is the cover as well as a link to the review and/or purchase site.
Typically, this can be enough for an author interview. But you do want to consider other images that can help give depth to your interview. See if the author has any personal pictures that can relate to their book. Maybe they wrote a children’s book based on their own puppy. Get a picture of their puppy who inspired the story and put it on the page with the interview. Note it in the interview where you talk about the inspiration.
Ask the author if they have a book trailer that you can add to your article. It typically is found on Youtube and can easily be embedded onto the page. That is another way to connect the reader to the book.
Think of the eye. What attracts it? What draws it in? What helps it connect to the words.