Your website needs to have a few basic components. Without them, your website is set up for failure and will turn a reader away instead of inviting them to stay. What do you look for when you visit a site especially that of an author? What do you seek out and hope to find to keep you interested?
Have an About Page as well as a way to contact you. Readers want to know more about you. Add material that cannot be found on a book cover. If they like what they see, give them a way to contact you. Someone might want to interview you or work with you on a marketing venture. It might be a reader that just wants to express how much they love your work. Let them reach out to you.
Have pages dedicated to your books with links to purchase them. What if I am a new reader? Show me your works and give me a chance to purchase them. No pages tells me you don’t have much and I’ll keep on going until I find an author who does.
Include a blog where readers can get to know you better and get information from you about your work. Use it to discuss achievements, frustrations, interesting facts discovered in your research. Write on topics that interest you and can be connected to your work and books in general.
No website means an invisible wall between you and your readers. Lack of website material doesn’t encourage them to read anything of yours. They’ll keep on surfing and forget you exist.