Marketing with book covers varies from publisher to publisher and author to author. Many like to have their covers tell you exactly what kind of book it is and what it might contain. This can be great. You do not want books with racy scenes given to you middle schooler or younger child. A book that has a picture on the cover that tells you that this book might be inappropriate can be appreciated. Book covers can be very revealing about the type of book you or your child is reading. But what do you do when the cover is cryptic?
A cryptic cover is one that can be beautiful but is not absolutely clear as to what the book is about. The book you pick up might just have a flower on the front. It could have an eye. Maybe a tree is the only thing gracing the cover of the book. How can you tell what it is about? Maybe the flower represents the horticultural club, or it might signify a romance novel. An eye could be the eye of a cat who witnessed a crime or an eye of a dragon. Typically these covers do tell the story but in a subtle and artistic way.
Too many readers do judge a book by the cover. They only want books with the characters on the cover while others prefer scenes from the book or an item that represents the book. Putting too much emphasis on the cover can have you missing out on a gem.
I’ve seen some really cool covers that drew my attention. I had to pick it up. The synopsis wasn’t too interesting, but the cover was cool enough I had to buy it. Many times I have been disappointed in the story. Then there are the covers that don’t call out to me. I might look over them at a bookstore, but when I read the synopsis I might be interested.
Read reviews. Read the synopsis. Don’t judge a book by the cover. You could be disappointed either way.