Your menu is the roadmap for readers to move around in your world with. It needs to be easy to use and easy to navigate. Don’t make it too cluttered with branch after branch off of the main menu tree.
Most readers are very visual. They are flipping through web pages at lightning speed. You need to have your site workable with the visual aspects. Include pictures, bullet points, and graphs,
Always have a way for readers to contact you. Nothing can be so frustrating for readers than trying to hunt around on a website for a way to contact the author. Either have a contact form or an email address.
Having an about page gives you credibility. You don’t have to put extremely personal information, but let readers and authors know who you are, how long you have been reviewing, your experience, and anything else that might have them wanting to trust you and know more. Add in links to places you write for if you have other sites you participate in. Add in links to your own books and material.