How VBTS Work
Authors or publishers contact a company that offers virtual book tours. They pick a package that best suits their needs and budget. Then the company turns around and looks for bloggers to host a stop on the tour.
You as a blogger can sign up to be a host. Then as tours come up, you get a notice. If you find one that interests you, sign up. When you pick a day, make sure you can actually host on that day. It can be a review, feature, guest post, or interview, or even a combination of. Have your post up immediately on the day of your hosting spot.
How to Reap the Benefits
What do you get out of this? You get connections and followers as well as attention for your blog. People who normally would not stumble upon your site are being directed to it. The author and others are directing people to your site.
Companies to Join Through
So, where do you find these virtual book tour companies? The easiest way is just to look on your search engine, but I’ve decided to help a bit.