A guest post is an article written by others in the book industry. Well, it can be by anyone but if you are developing a book review site, it does without saying that you want them somehow associated with what your readers are looking for. It can be done in conjunction with a book review and/or interview. Some authors are just willing to do guest posts for more exposure. You want to make sure it isn’t a recycled article. Putting a guest post on your site that the author has submitted at other sites will not bring you the traffic you need. It makes it appear as though you stole the article. Not a good reflection on you. One way to prevent that is to choose the topic yourself and do a search on the internet before posting to verify that the article is unique.
Add a book review and/or interview with the guest post. This adds depth to the site and allows a reader to learn more about an author or a book that they find interesting. You’ll also want to add information at the bottom of the guest post. Include author name, website, links to purchase the books and even their Facebook and Twitter pages. That way, the reader can follow through if they want.
Try to link the topic of the guest post with a theme you have going or with other articles. That way, the traffic to your site will stay longer and discover more gems. Give your readers a lot to dig through, a lot of interesting and quality material.
A site with just reviews is great but can be one dimensional. Add guest posts and give your readers so much more. They can get insight into the author and hopefully the author will get a new follower. Start off by asking authors you are reviewing if they’d like to do it. From there, you can have friends and others contribute.