If you purchase a book, you can read it anytime you like. You don’t have to borrow it again. It is right there whenever you want it. That is very appealing to many readers. Readers are rather stingy. They don’t like to share. They like to own.
Most avid readers are hoarders. they like to have their books close by even if they never read them again. Buying books guarantees that the books will always be there. They like to keep what they read.
Just to Know they Have It
Many avid readers like to just know they always have the book available. Even if they don't look at it for years, they still have it. Knowing that makes them happy.
Easier to Buy on EReader
You can’t buy books faster than you can with an ereader. Okay, maybe not from the ereader itself. Most of the time you have to go online and purchase the books. But you can buy them anywhere at anytime and have them instantaneous. So much faster than going to the library or to a friend’s house.
The majority of book readers prefer to buy rather than borrow. A majority of print readers (54%) and readers of e-books (61%) prefer to purchase their own copies of these books. Those who own e-book reading devices and tablet computers are more likely than others to prefer to purchase.