When you have reviewed a book, make sure your comments to the author when you send them the link are polite. It is easy when you really enjoyed the book. You can express your appreciation for the book and how much you loved it. Even though you might have gone over things in the review, go over them again one on one with the author. They’ll love it. In fact, it will make their day.
If you didn’t really like their book, remember to still be polite and ask yourself how you’d like to be approached if you were the author receiving your review. You can tell them that it really didn’t appeal to you, but…. Point out the strong points as well as the negative. Soften the blow.
Don’t Burn Bridges
You never want to burn bridges. Why? Because you might find that you need that bridge later whether it is a week from now or a year. Stranger relationships have occurred. Who knows, by sending the author a link, you might create a new friendship.
The author contacted you politely to review his book. You need to respond politely back with the link to the review. When you do that, you complete the transaction and establish good relationships. It also shows that you took the time out for them and made them important.
Also, keep in mind that any information you put on the review that is not correct can be caught by the author. That includes the spelling of things and any links you might post. Work with the author even if the review is not a five star.