In networking, your intent should not be marketing. It should be interactions. It should be getting to know people and have them know you. Don’t push your book on people. You can mention it indirectly, but don’t keep posting links to buy it.
Networking is relationship building. It is building those links that might help you down the road when you least expect it. You might not need a graphic artist right now, but next year you’ll know who to call because you’ve been networking with this person for quite a long time now. You know each other. You trust each other. You respect each other. You networked together.
So how does this help you in marketing your product/service? Connections!!!!
By networking, you are doing indirect marketing which means people will get to know you and then look into your work. Direct marketing is pushing your product to people. That can be offensive in a networking situation. You need to be subtle and indirect.
Remember that social networking is the same as attending a very large party. You attend a physical party and chit chat with people. You don’t walk up to a stranger and force your work in their face and push them to purchase it. That’s rude. You’d never be invited to another one. You ask people how they are, what did they think of the sunset as they drove in, what they do for a living, where did they get that cool bracelet…..Get the idea?
Talk about topics. If someone shared a link to an article, talk about the article. Don’t market your work. Build those relationships. If they like you, they’ll look into your work.