When you talk about links, most people think they are just links to their books on Amazon and other places. That’s not the best example of networking links. You want links that direct others to you and what you are about. You are more than the book you write. Let’s look beyond that.
Use links to your profile pages, your portfolio, and examples of your writing especially if they are found as articles and guest posts on other sites.
Everywhere is the answer. Think of it like this: You are in a group setting. People hear you talking. They want to know more about you. What do they do? Online, they check out your profile and click on links. They explore who you are.
Have links to your Facebook page, Twitter, Google plus, website, and anywhere else you have material that would be useful. Even if you have a Flickr account. Put all your links out there for people to use and follow.
Where to Use Them
Use them wherever you can politely put them. I stress ‘politely’. Don’t push links onto people. Use them when only appropriate. Have your links on your profile pages. Use them once in awhile on social media where you can use them to back up your comments or discussions. Also, look to use your links as discussion catalysts.
Use shortened links. Too often links are way too long for resharing. Many sites offer ways to shorten URL’s so that they can be used in more places.
Don’t share them everyone at the same time. I’ve learned the hard way that it is considered spamming.
Work the links into a response. Don’t just post a link and run.
Keep a list of links handy for quick reference and use. Also, verify the legitimacy of the links periodically as many can become broken and you aren’t aware of it.