Value of Ads
Ads are valuable in that people do see them and read them. Whether or not they act on them is a different story. It depends on how the ad looks and the offer you have going. You have to give the reader something to entice them to purchase your book. So the value of ads varies. You might have some that show no return while others bring in tons of traffic and sales. The key is not to place an ad just for the sake of placing an ad.
Where to Place Them
Ads can be placed in many places. There is the obvious Facebook and Google, but the results from these have not proven great for writers. If you offer a service, they tend to work better. Check out sites dedicated to writers and readers. It can be a blog or a site that sells products for book lovers. Make sure the site gets the traffic that makes the money you spend worth it.
Questions to Ask Yourself
Before placing an ad, ask yourself a few questions:
- Why are you placing an ad?
- Will the right audience see the ad?
- How much can you spend?
- Is the site the right place?
- Have you done your research?