Networking is getting to know people and making connections that can help you in the future. For years politicians and those in the entertainment industry have excelled at this. They play golf together or attend a cocktail party. They talk about their trips, the weather, their work, and the news. As a result, others get to know them. Questions are asked. Contact info exchanged. Networking was successful.
How to Network
In today’s digital world, networking hasn’t changed except there are new methods to do it. Social media has enhanced the networking world. Now more people from around the world can network from the comfort of their own homes. They don’t have to get dressed up and attend a party. But with it comes many pitfalls.
The biggest is just posting links to your work and calling it marketing. Nope. You should post the links, but you also need to interact with people in the group. Read their posts and comment. Get to know them. Give expert advice. Help someone out. People will see you not being so self-centered and they will look at your work more closely.