This is one F-word everyone loves to hear especially when it is really free. Don’t have it where they have to buy something. Make it really free to enter.
You can give nearly anything away. Readers love books. If you are giving away books, make sure you are explicit on what format and which book. Give swag and gift certificates away.
Find New Readers
This is a great way to find new readers. I’ve found new authors just by entering a giveaway and winning. Maybe your book is not my usual genre or style. I wouldn’t pay for it since you are an unknown author to me, but if I won it I’d give it a try because what do I have to lose? If I love it, you have me as an avid fan.
How to Create Giveaway
Creating a giveaway is so easy. There are many ways to do it, but I think one of the best is through a site called Rafflecopter. On the site you can go with a free version which I use all the time or the paid one which is much more advanced. Choose options readers can select such as liking your Facebook page or signing up for your newsletter as an entry to win.
- Have a regular giveaway like once a month to help bring in fresh followers and keep others seeing your book.
- Give away your book only during initial publication or other special event. Don’t have your book as the prize each and every time.
- Have an attractive prize
- Combine efforts with other authors to give away a large prize such as a kindle