What Are They
You might have gotten an invite to one of these. They are parties that generally are for a specific time where the author interacts with readers. There might be prizes, games, and overall fun.
How They Work
You set up an event on Facebook or other social networking platform. Make it for a specific date and time period. Keep in mind the various time zones your readers are in. Know ahead of time what you want to do in the way of games and prizes. Always have prizes with some being copies of your book either in print, ebook, or both. Be online a few minutes before the party. Introduce yourself and share fun facts. It’s a good idea to have someone help you host the event.
Ask questions. Get conversations started. Have fun!!!!
After the Party
Once the party is over make sure you continue to follow up with prizes, comments, and interactions with others. Just having party and then going on your way is rude and unconnectable.