What name should you make your Facebook Page? Typically it is your author name. Some authors might put a page up for a series or a character. That’s great, but always have one that is just for you as an author. Remember though that if you put up more than one page that you have to maintain them all and be active which means more time spent on it instead of writing.
Don’t just create a Facebook page. Post regularly on it. It is good with the social media to post everyday if you can. It doesn’t have to be strictly about your book. Share a picture that relates to your book, reading, and/or writing. Was your book the steampunk genre? There are some great pictures of people dressed up for the genre that you can share. As long as you can relate it to your book, post it. Keep in mind that social media loves pictures, videos, and updates.
Don’t post and run. Interact with people. If someone comments on your post, comment back. Get into a conversation. Be part of the group. By doing so, you connect and network with readers which in turn could pay off with book sales.