How many resources you have at home depends on the size of the community you live in. Small town? That could be a slight advantage as you are not competing with hundreds, if not thousands, of other people wanting attention for their work or product. Check out the local newspaper and TV station as well as radio station. If you don’t have any of these, check out the towns closest to you.
In a big city, you have more resources, but you are also a small fish in a big pond. Check out the same resources, but be selective in which ones you approach. Not all will be interested in your book. Also, make sure your pitch is creative and eye catching.